Creative Brief

Your name*
First Last
Email*
Phone
Name of your business*
What exactly should your logo say and how should it be spelled?
Tagline
(if applicable!)
Where is your business located?
Usage*
How will your logo and branding be used? Will it just be for website/business cards, or perhaps you will need to use it on packaging for your product or signage? The sky is the limit, and the more info you can provide the better!
Existing branding
Do you have any existing branding that we need to consider as we go forward with your new identity? Things you would like to keep/ things you want to change? Feel free to post links to images or send me pictures!
Your market
Your demographic*
Who would you describe as your target market? Ages, gender, occupation- the more info you can provide the better!
Competition / similar businesses*
Identifying your competitors helps ensure that your brand stands out from the crowd. List any key local or regional competitors. What do you like/dislike about their brand? Do you have any ideas on how you want your identity to differ?
Your brand
Brands you love*
Are there any brands, within or outside your field, that you admire or connect with? Why do you like these brands? Is it their color palette, or their style, or maybe just the font in their logo? Understanding what resonates with you helps us create a brand you'll love. Feel free to post links, images, etc- the more info the better!
Style / Personality*
What kind of personality do you want your brand to convey? Feel free to select more than one.
- Fun and playful
- Clean and modern
- Classic and professional
- Casual and handwritten
- Vintage / retro
- Other (enter below)
Enter more keywords here
Imagery
Is there any specific imagery that you would like to see incorporated, or at least explored, in your logo? Alternately, are there images that you would like to avoid?
Color
Do you have any color preferences that we should take into consideration? Likes / dislikes? Perhaps you like greens and browns- earthy tones; or you have a color that is part of your existing identity that you would like to carry over.

Your market

Your brand

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